In 2018, I graduated from CSU Sacramento with a Bachelors’s Degree in Business Marketing.
Don’t worry. I won’t bore you with all the details.
I developed my interest in digital marketing during my last year in college. Unfortunately, I soon discovered that my university didn’t offer a digital marketing program.
So I decided to proactively learn digital marketing while studying at college and working in a bar.
During this last year, I found two internships developing content for social media and email marketing campaigns. And I was also studying copywriting from great direct response marketers (Gary Halbert, Joseph Sugarman, David Ogilvy to name a few).
Then the big day came.
At my graduation ceremony, I remember sitting on the court of the Golden One Center—the arena where the Sacramento Kings play.
And while everyone was celebrating and throwing their graduation caps in the air, I thought to myself…
“What am I going to do now?”
How I Became A “Full Stack Marketer” That Specializes In Content Marketing
I quickly learned that even though I had accumulated some knowledge and experiences, it wasn’t enough.
This became clear after being turned down from a handful of jobs.
So in the summer of 2018, I re-invested most of my financial resources at the time into Udacity’s Digital Marketing Nanodegree. I deliberately chose this program because it emphasized hands-on training.
This gave me a more comprehensive understanding of how digital marketing worked.
And it did work.
Because after concentrating for three months, I used my newfound skills to land two “higher quality” apprenticeships.
I was given more responsibility and collaborated on bigger projects.
The first opportunity consisted of helping two entrepreneurs launch a brand new company from scratch. It was a media buying brand that focused on promoting affiliate offers.
I collaborated with our lean team of four. And after the 6-month apprenticeship, we had generated over $100,000 in revenue from scratch with just Bing and Google Search Ads.
It blew my mind.
The second opportunity involved helping a women’s health coach grow her brand. For the initial 3-month apprenticeship, I engineered Facebook Ad Campaigns for their lead generation campaigns (and gathered thousands of email leads as a result).
Both organizations were interested in keeping me on their teams after the contracts were up.
Though I enjoyed the media buying experience, I decided to continue working with the women’s health coach.
For the next year and a half, I worked on more holistic marketing operations for her.
I ran Facebook Ad Campaigns, helped build funnels via Clickfunnels, and developed content for various channels and platforms.
During this time, I was also working on multiple freelance projects.
I kept busy.
If we zoom out and look at my timeline, this was November 2018 to August 2019.
Here’s an overview of the type of work I did:
- Creating content for blogs and email campaigns.
- Running search and social ad campaigns.
- Developing business growth strategies.
- Building marketing and sales funnels.
- Writing copy for these funnels.
- And tons more…
And tons more…These experiences made me a well-rounded marketer. And it gave me knowledge and experiences spanning the entire marketing “stack.”
But towards the beginning of 2020, I discovered a couple of things about digital marketing and content.
- I saw the importance of having effective content for all stages of the customer journey and marketing campaigns – whether it was running ads, developing content across multiple digital channels, or creating follow-up campaigns.
- I noticed that one of the biggest bottlenecks for brands was caused by not having a content creation process that consistently allowed them to generate valuable content.
These realizations are what shifted my focus to content marketing. And it’s what fuels my passion for helping brands develop content that helps them grow a profitable business online.
My mission is simple: I’m committed to helping brands position themselves as industry and thought leaders. And this is accomplished by creating purpose-driven content that helps attract, nurture, and convert users across various digital channels
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