“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”
– Elon Musk
Imagine placing your hand on a boiling hot pot and not feeling any pain.
Sounds like a superpower, right?
Well, some people have a form of peripheral neuropathy where they don’t feel physical pain. It’s called Congenital Insensitivity.
They can still feel sensations and pressure. For instance, touching the boiling hot pot will feel warm. But it isn’t perceived as pain in the body.
Unfortunately, many people who experience this condition have extensive injuries: Broken bones, burns, and sometimes much worse consequences.
And they learn to live with it, or else their life is threatened.
Imagine an impulsive child who’s never taught what’ll harm their body…
Physical pain is your body’s way of giving feedback.
“STOP TOUCHING THAT BOILING POT.”
Not only is feedback important for your physical well being, but it’s also valuable for your business.
In this post, I’ll be sharing how you can utilize feedback in your content creation process to get better results.
Elon Musk’s “Single Best Piece Of Advice”
Do you want your message to have meaning for your audience and customers?
According to Elon Musk, gaining feedback is the “single best piece of advice” that he recommends for growth.
I’ve seen a couple of interviews where he’s shared this.
It’s casually mentioned in an interview with Mashable.
And he also talks about it during his interview with Kevin Rose.
It’s a key trait across great leaders and high achievers. And I’ve noticed how impactful it’s been in my life.
For a moment, consider a time in your life when you improved fast. Perhaps a period when achieving your goals seemed effortless.
What kinds of feedback were you receiving? Was it coming from a quality source?
In the past, I’ve developed the fastest when I had a mentor or peers pushing me to be better.
There’s nothing mystical about joining a mastermind, having coaches or mentors.
Though the results may appear magical, you’re improving because of the sheer amount of feedback you’re receiving. And if this feedback is coming from a high-quality source, then all the better!
Having A Feedback Loop Sets The Pace For Improvement
The better your feedback system, the quicker your development.
This is especially the case for your content creation.
In fact, it’s probably one of the most powerful components in your content process.
In Neuro-Linguistic Programming (NLP) they have a saying:
“The meaning of communication is in the response you get.”
And feedback reveals whether or not your content has meaning to your audience.
Based on the responses, you can tweak the content so that you’re more effective in moving forward.
You’ll begin to:
- Establish an environment where you can create a big impact.
- Build more trust with your audience.
- And grow your following.
The Power Of Feedback Loops
Having a feedback loop gives you a competitive advantage.
Over time, this results in building a strong audience. And it establishes an environment that enables business growth and profitability.
But to get massive results from feedback, it’s important to understand how it works.
Let me give you a scenario, inspired by Michael Simmons:
Let’s say they’re two jewelry repair companies that launch on the same day. And each gets 1 review on yelp.
The better repair company gets a 5-star rating and the other one gets a 4-star rating.
So now, let’s assume that each potential customer visits yelp before going to the jewelry repair company. And after getting the repair done, they leave a review.
Most people will choose the better-rated company, right?
The better repair company will:
- Attract more people
- Get more 5-star reviews (assuming they maintain high-quality service)
The other company with 4-star reviews will:
- Attract fewer people… or none at all.
- And get fewer reviews (and the reviews they do get will be lower quality).
Which company will grow faster?
After a week, the better jewelry repair company will have multiple 5-star reviews. Whereas the other company may still have just one 4-star review.
What’s happening here?
Optimizing one factor (yelp reviews) creates a reinforcing feedback loop that helps the company grow fast.
The 5-star reviews are “fed back” into the process. This encourages more people to show up, generating more leads and customers.
Creating Feedback Loops For Your Content
Without feedback… there’s no improvement.
They’re many names for this model: positive (reinforcing) feedback loops, flywheel, upward spiral, etc.
But for simplicity, just remember that improved performance comes from a “reinforcing” feedback loop.
This happens when an output reinforces more of the inputs.
A common example of this is compounding interest. The money you put into an investment reinforces more money.
Two Types Of Feedback For Your Content
They’re a couple of feedback categories:
- Internal Feedback
- External Feedback
The creative incubation period functions as “internal feedback.” When you step away from writing and revisit the topic later, new insights rise to the surface.
The external response you receive from an audience is external feedback. This includes content engagement, comments, likes, shares, etc.
Both of them “feed-back” into the content creation process.
This gives you the ability to produce more value… gaining more trust, creating more engagement, and growing your audience.
In the image above, you can see how this process flows:
- The content you create will “feed-back” into the content creation process.
- The deeper you dive into a topic, the more understanding you gain over time. You can call this the “incubation phase.”
- Since you’ve gained valuable feedback from your audience, it informs the inputs that go into the process.
- The better the flow of feedback, the more value you can produce through your content.
What If You Utilized Feedback Loops?
Having feedback mechanisms do more than just help you improve your content.
It allows you to:
- Acquire valuable information that can be used to create a better product or service.
- Gain insights about lucrative niche opportunities.
- Improve your copywriting and sales messages.
- And a lot more…
How would your business be impacted if you established high-quality feedback loops?
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